7 Reasons your property business needs a website
Why does your property business need a website? In this blog we planning on telling you EXACTLY why.
Do you want to raise more private investor finance? Or do you want to source more off-market deals, direct to the vendor? Perhaps you are a deal sourcer and need to sell a property deal to an investor? For all of these reasons, we want to tell you exactly why you need to be online and how a website can help!
Even with the fast-evolving invasion of social media, as a property investor, we definitely still need a website! Yes, you need to maintain your social media platforms and show your journey to prospective investors or agents, but your website provides that credibility seal of approval and is a leveraged tool that does all the talking while you are not there.
Top Reasons Why your Property Business Needs a Website
1. Create online presence
The first reason why your business needs a website is to create a presence online, sculpted perfectly to perceive you well by other people online. We all know that the internet is very powerful for searching and judging, but if done well, you can easily transform from being a nobody to ‘a somebody’. Think of is like an instant rags to riches kind of transformation.
Your website is a well leverage tool and simply having a website can increase your business’ marketability.
This stat says it all! If you think about it when was the last time you were looking to work with someone or get involved in a service and you didn’t look at their website?
2. Gain credibility
For property investors, having credibility and looking credible plays a major role in building trust, and for the line of work we do, this is crucial as our clients won’t do business with us unless they trust us. A website is a fantastic tool for gaining credibility and having social proof of deals you’ve done in the past and the types of services you offer.
Personally, we’d rather buy from an individual or a company who have their website up so that we can do our research. I’m sure you’re the same.
3. A website saves a lot of time
This is one of the most important reasons for having a website. By having a website, you don’t need to repeat yourself, if written well, your site does all the talking for you while you are not there! Also, you can get the content perfect so that you can tell them what you need in the exact way you want to say it. This will really help to get the investor, agent or vendor onboard!
You can just redirect your audience to a particular web page and they can read all the answers.
4. Social Proof
Another big reason why you need a website for your business is because it is a great way to influence your investors, agents and landlords. Simply reading good comments, good reviews, and good testimonials from other people’s previous transactions with you, it greatly influences the decision of those people who are reading the positive feedback.
Tip: To have good feedback on your site, your testimonials need to be genuine as it is easy to tell fake ones! Make these standout and it will go a long way!
5. Improve Experience
Having a website up for your business can greatly improve the initial experience of getting to know you. Here’s a list of how it can help this process:
- FAQ Page that can answer common questions. This can be about investing or the process you take to source a property to an investor.
- Email – Viewers can send inquiries from your “Contact Us” page whenever they want. It will be queued to your inbox until you see it. You can also use auto email auto responders whenever you got an email inquiry. You send them an automated email how much they should wait until you can reply whenever you’re not with your internet connection.
- You can send newsletters to your contact list, regarding market updates or inform them regarding changes in your business.
- You can include guides or blog posts on your website to help add value.
- You can provide online quotes and estimates if your business would benefit from this.
7. Increased Accessibility
With your website 24/7 online, your business is also up 24/7. Your clients can send their inquiries, quotation request any time of the day. Also, with the power of search engine optimization or SEO, you can increase your presence to those people who are actually searching for you and the services you offer.
That’s it! If these reasons are still not enough to push you to setup your website then comment down below your questions so that I can answer and hopefully satisfy you soon.
If you need help creating a website for your property website then book a call with us today!
Do you want to see our social proof? Check out some examples of websites we have created for many of our property investor clients by heading to our work.