How to overcome content block on social media

How a Social Media content plan can help you overcome content block

We all know, as a business owner, we need to be on social media. But as a property professional, your focus may be on a development itself, rather than social media. You’re aware it is possible to attract investors via social media, but the problem is, you don’t have a clue what to post. Or perhaps you go gun for leather for a couple weeks and then the interest fades away and you’re back to not posting. Sound like you?

The good news is that there are ways to overcome these blocks and get back to being effective, without too much thought or time. One such way is to develop and stick to a content plan.

A content plan provides a roadmap for your content creation process. It helps you stay organised and on track, and it can also provide direction when you’re feeling lost or uninspired. In this blog post, we’ll discuss how a content plan can help you overcome your content blocks.

Here’s how a property-related content plan can help with writer’s block:

1. It provides structure:

Having a clear plan for your social content will help give clarity to your message. Our industry is rich with creators killing it in the space, and often with big budgets that cover all areas of their lives and business.

So, to gain attention and keep up with the fast pace of the property space, a content plan will provide the framework to develop your ideas into finished content. Think of the core pillars in your message which will resonate with your target audience. Check out our blog ‘How to resonate with your target audience‘ for more info on this subject.

2. It keeps you accountable

When you have a plan, you’re more likely to follow through with it and with social media, consistency is key! Having a set schedule or deadline for your content will help motivate you and keep moving forward. Even when you don’t feel like it. 

It’s important here to be accountable to yourself, and not fall for bad habits of missing your own set deadlines. Sure, things will need to be moved from time to time, and for good reason. But don’t fail to show up- you deserve that effort at least, don’t you? If you miss one day, before you know it a week has gone past. Then a month or even five and nothing has gone out – don’t let this happen.

3. It saves time in the long run

Block off some time each week to sit down and map out your content plan and create the content. This may seem like a big investment of time at first, but it will actually save you time in the long run by helping you work more efficiently and avoid revisions later on.

You’re too busy building your property portfolio, looking for private investors, or scaling your estate agency, to be circling back on yourself for careless human errors that could have otherwise been eradicated via a clear and concise plan.

4. It boosts your creativity

Once you have a general idea of what you want to write about, your mind will start working overtime to come up with specific ideas and angles that fit into the overall structure of your plan. This can lead to all sorts of new and exciting ideas that you wouldn’t have thought of otherwise. 

A discussion about the current UK property market and economic crisis might well lead into a deeper dive into how you have secured private investor finance in spite of this financial hardship in society. How did you do it and how can your followers get started on their property journey? 

5. It reduces stress

One of the main reasons people experience writer’s block is because they’re trying to do too many things at once. Having a solid content plan can help reduce stress by narrowing your focus and giving you a clear path to follow. 

Let your ideas guide you and map them out whenever those creative juices flow. You’ll find it therapeutic how the thoughts leave your mind and engrave themselves on paper. 

6. It gives you permission to be flexible

A good content plan should be flexible enough to accommodate new ideas as they come up, but rigid enough to keep you on track. This way, you can always be open to new possibilities while still staying focused on your goals. 

And that is the double edged sword. There’s many keynote speakers in the property industry, who have the strongest social media marketing strategies on the planet because their content plans do just that – they allow them to include promotions of their next talk, their recent closed property deal, and their next webinar all in a clear and succinct way. 

Final Words

Content blocks are so easy to come about, but they dont have to be with a simple shift in mindset and habits. 

Instead of fighting against mind blanks or think of yourself as terrible at social media, try using a content plan as a tool to help overcome this. A well-crafted content plan can provide structure, accountability, motivation, inspiration, and most importantly—permission to be flexible! And that’s how the best ideas are born…

Happy creating!

Get in touch if you would like some of our help creating you a content plan!