It always comes with excitement working with a property business with hugely ambitious plans, this was the exact case with TK Lifestyle Properties. This is a business with goals to dominate the R2R HMO market in London. The business was set to naturally evolve and go through a major growth period, so the brand had to suit the plans for the business to accommodate such change!
It was important to make TK Lifestyle stand out and differentiate themselves from the hundreds of other company let operators out there. We needed to position TK Lifestyle as the number one company in the area to attract higher caliber tenant partners.
We didn’t just focus on the branding, we wanted to envisage the whole customer journey, meaning how the different stakeholders of the business will interact and perceive with the business. This was essential to get right and come across as a professional and established company let business.
We are very happy with our new brand which suits the business perfectly and give our brand image the edge over our competitors. The whole experience of working with Property Branding has been faultless and I very much enjoyed working with Oliver and the team!
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