Our brief on this project was to brand a new development as opposed to a business brand for the client. It was a fun project as there was a lot of scope to play around and we were trusted to suggest concepts on how to decorate the interior of the development which were employed. The development itself is a high end Student HMO.
Coming at the project with a completely blank canvas is always a great place to start as we had huge scope to produce a brand with impact. However, we found it vital to think about the end user first and then design backwards, so in this case we had to think like student tenants.
Throughout the project we kept suggesting more and more ideas which contributed to the target of increasing interest in the property and ensuring demand for the following year. We did this by designing an experience for the tenants while adding little touches to the accommodation which went a long way.
It was extremely refreshing to work with an agency that not only understood my business in detail but was able to suggest some brilliant ideas that made a huge difference in the whole development. I would definitely recommend to work with Property Branding if you need any branding work as they are the best in the business and we will be coming back for all future developments.
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