THE CHALLENGE
Their brand needed help
Incomplete brand
identity
Inadequate
website
Prosper Property is a development and serviced accommodation business located on the south coast of England. Their expertise is in the conversion of single properties to multi-unit luxury serviced accommodation to rent out. Prosper do this by working with investors to initially fund these projects, which always look to increasing the property’s value (to repay their investors) and generate a healthy monthly income stream.
Incomplete brand
Inadequate
No marketing
OUR APPROACH
Expanding an existing brand
Prosper Property came to us with a logo they wished to retain; we expanded this out into a full brand identity. This involved tweaking the logo to improve its unique qualities and aligning the company’s brand components – business cards, social media headers, email footers and letterheads. We also improved their website, and created a detailed brand guidelines document to help them maintain their brand consistency going forward.
Raising investor finance was the focus for Prosper and we were asked to help them to attract a greater number of high-calibre investors to their door. We worked on a marketing strategy – incorporating the creation of a conversion optimised landing page, lead magnet and investor pack – to do exactly this.
Brand Identity
Investor Pack
Social media
Lead Generation
Website
BRAND Expansion
INVESTOR PACK
LEAD GENERATION
WEBSITE
THE RESULT
Doubled their portfolio
Over the last 12 months Prosper has doubled its portfolio from 36 units to an impressive 72. Their investor pool has also increased dramatically with an additional six investors onboarded, each with at least £300,000 to invest (and profit from) with Prosper.
2x
Doubled Portfolio
+36
Additional Units
6
New Investors
£300k
Minimum Investment
Before
After