Axle Estates consider themselves to be very different from a typical residential sales agency. At their core is a commitment to provide a more personal approach to helping their customers through the purchase and/or sale process – ensuring that it is as pain free and ‘enjoyable’ as possible.

THE CHALLENGE

Word of mouth alone is not enough

Indistinct
logo

Too few
listings

Poor online
presence

OUR APPROACH

Create a new lease of life

While their focus on customer care was enough to sustain them through their first decade in business, Axle found themselves experiencing a downturn in new listings and revenues as they began losing out to other, more brand-centric estate agents in the local area.
We reviewed the reasons behind this and determined that Axle needed to improve its customer journey strategy from first contact to completion and to refine the way their customers viewed the business through its visual brand, which had not been updated in some time. As a result of our work with them they saw a significant uptick in business.

Brand Identity

Brochures

Lead Generation

Website

Social Media

Re Brand

Brochures

Social Media

Website

Rebrand

Brochures

Social Media Content

WEBSITE

THE RESULT

Sales through the roof

We helped them to refresh the look and feel of their brand, to become current, fresh and, dare we say it… exciting! This gave them the boost they needed to compete in their market more effectively. Shortly after this rebrand, the phone began ringing off the hook and they experienced at least three times more walk-ins. More importantly still, they received 200% more listing enquiries. And, because we helped Axle to iron out its whole customer experience process, their conversion rate also increased, which dramatically impacted their revenue for the positive.

2x

Monthly Listings

4x

Inbound Leads

200%

Revenue Growth

FRESH

New Brand

Before
After

The Testimonial

In their words

⭐️⭐️⭐️⭐️⭐️

We were a traditional and old school agency that kept doing what we had always been doing. After speaking with Oliver, it became increasingly obvious that we needed to change the brand of the business and re-align with the focus of the business. It is always a pleasure working with Property Branding, they just get us and always blow us away with the quality of their work.

David Matthews

Director

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