WHY IS MARKETING SO IMPORTANT FOR YOUR PROPERTY BUSINESS?
Marketing is an essential part of every successful property business for one primary reason. By marketing your business, you are building credibility and trust with investors, agents, and homeowners, which generates more business; thus, your company becomes more and more successful.
Many people usually focus on the wrong thing and forget the significance of great marketing. They typically think that it is not so important or worth the money to focus on marketing, and in some cases, they are right. Some marketing strategies are not very useful.
However, many paid marketing strategies tend to pay out very well.
But before you start spending money on paid marketing methods, why not first master marketing methods that cost £0?
WITHOUT FURTHER ADO, HERE ARE NINE MARKETING TIPS THAT COST £0:
OPTIMISE YOUR WEBSITE
Make sure to keep your website as clean and simple as possible. Nobody likes to browse non-optimised spammy confusing websites. If you’re curious why your business needs a website in the first place, we wrote another article specifically about this topic. Click here to find out more.
CREATE SOCIAL MEDIA PROFILES
Using social media is a must in today’s world. The reason is simple- everyone uses it, and thus it is one of the best marketing methods to use. Ask yourself how much does it cost to post content every day on your social media profiles. Exactly- absolutely nothing. Only your time. And if you don’t have time for this task, you can always outsource it.
By posting regularly on social media, you are building up a consistent message, sharing your brand values, and, most importantly, connecting to your target audience, which, again, makes your business grow.
CREATE A WAY TO CAPTURE REVIEWS
Social proof is what makes people trust you. If your property business has honest reviews on its website or evidence on social media, it shows potential clients and investors that your company is trustworthy since there is evidence of past clients. This could be THE THING that could determine whether a potential client will or will not decide to do business with you.
BUILD A REFERRAL NETWORK
By building a referral network, your clients will have the opportunity to recommend your services to related people. So, you will develop a closer relationship and trust with potential clients. This is great since it will increase the number of your clients or investors and its well known that referrals are the hottest lead. If you relate this back to deal sourcers, imagine how much easier it would be to convert new investors by having your past investors find them for you.
By blogging regularly, you are again building trust with potential clients. Blogs are a great way to share your knowledge, but also generates authority in what you do.
Another remarkable thing blogging does is the SEO (search engine optimization) of your website. By having more content on your website with specific keywords, your site will be visible on your search engine’s first page if people search for the specific topic you’re writing about in your blog.
Example: Somebody searches, “best investment properties in Nottingham.“ Your website pulls up first, and the person clicks on the link. You just got a website visit!
After reading the article, the person looks at your website and perhaps calls your company. You now have a potential client!
Remember: Blogs don’t have to be just on your website. You can post them on your social media profiles and simply share your journey and update people on what you’re up to.
SHOW YOUR APPRECIATION
Customers and contacts love being appreciated and often come and work with you again or refer you to others.
Business, in general, is about people and your relationships with them. In the property business, this applies twice as much. Having great relationships with your clients is the key to success in the property business. Make sure to pay close attention to your relationships and focus on improving them.
ANSWER ONLINE QUESTIONS
By answering online questions, you show your knowledge and establish yourself as an authority and are seen as a go-to person. You can do this on all of your social media platforms.
A great example of this is going to Facebook groups, Instagram feeds, and forums. If you solve somebody’s problem by answering their question, you will build a relationship with that person, which increases the chance that the person would like to do business with you.
SPRUCE UP YOUR EMAIL SIGNATURE
It is crucial to have a professional appearance in all ways of communication and interaction. The way your emails look tells a lot about you and your company. It is necessary to make your emails on the brand. This means that your emails have to be consistent with the look and feel.
CREATE A USEFUL EMAIL NEWSLETTER
Email newsletters are a fantastic way to keep your clients aware of you and your property business. Set up frequent emails out to your contacts, talking about related topics or updates on what you are working on.
As already mentioned in the beginning, marketing is an essential part of your property business. If you’re not marketing your company correctly, you are leaving a lot of money on the table and losing a ton of opportunities. By using these free marketing tips for property businesses, you now have the opportunity to start marketing your company and generate more clients, and the only price you pay is your effort.
But what if you don’t have the time to work on these tasks yourself or you want to hire a team of professionals that could do it better than you?
Well, you are in the right place since our company proper Branding focuses on just that.
We are a property marketing agency, and we help property investors brand their businesses so they can look a lot more credible and professional.
If you’re interested in getting to know our company more, click here.
Sign up to our proper newsletter