The Risks of Using Fiverr and Canva in your Property Business

Cheap platforms like Fiverr and Canva for Design Work Will Cost You a Fortune in the long run with missed opportunities and poor brand perception!

As a property business owner, you know the importance of presentation. Whether you’re pitching to investors, vendors, or agents, you want your materials to look sharp, professional, and on-brand. This is why design matters—and why you should avoid cut-rate solutions like Fiverr and Canva. Cheap platforms like this are a big risk to you, especially when setting up a professional property business.

Here are the SEVEN risks of using Fiverr and Canva for design work in the property sector:

1. Designers on Fiverr or Canva won’t understand your business

Creatives need to understand your business inside and out; adopting your brand ethos and principles, in order to create content that works within your brand guidelines and resonates with your target audience. 

Where you adopt a substandard platform like Fiverr or Canva, there’s an inherent risk that they don’t have the time or expertise to understand your requirements. This will cost you a tremendous amount of time initially explaining the business, with revisions being required time and time again, and the final piece, as a result, looking absolutely nothing like you had envisioned when assigning the task. You can’t blame them, fiverr wasn’t built for this reason, it exists to create quick and basic material, but this isn’t what you want, is it? 

The platform is prolific for designers cutting corners (to keep the costs down), leaving you, the business owner, with poorly executed work that fails to send the correct message to your prospective clients.

2. They won’t understand your target audience either

Not understanding the target market is the No.1 reason for losses in marketing budgets and inefficient spending of ad spend. If you are sending the right message to the wrong person, is it still the right message anymore? 

The problem with using Fiverr is the designers don’t venture too much out of the unknown, so if they don’t understand the message you want to put across to your investors or vendors, then it will be weak at best and completely overlooked. 

This risk links back to our previous blog: How Can Property Entrepreneurs Resonate with Their Target Audience Through Industry-Leading Branding? In which we discussed the branding needs tied to defining your core values, knowing your target audience, differentiating yourself from the competition, and setting a clearly identifiable visual identity, not just a logo. 

Adding to this, there’s often language barriers when instructing a ‘designer’ on Fiverr, which further decline an already minimal understanding of their business.

3. Don’t do DIY in design

Your time is important, so spend it on tasks that will generate you more business, such as sourcing new properties, having investor meetings or calculating deals. Don’t invest your time on tasks that you don’t understand, don’t enjoy or aren’t very good at – even if you have a tool like canva.  

Muck like getting a mortgage, do you use a mortgage broker to get you the best product? 

Think about it, just because you can use a pair of scissors does not mean you will cut your own hair.

4. You are better than a Fiverr or Canva template

You will likely receive a template logo, which will make you blend in!

This one should go without saying, but if you’re a property entrepreneur, building a growing portfolio, an estate agent listing over 100+ homes, or maybe you are seeking to raise hundreds of thousands to fund a development, then using a template logo is a big no-no!

Why? Well, you’re no cover band, so why are you singing from the same hymn sheet as your competition?

Using template logos on Fiverr or Canva can – and will – make you look cheap, lazy and give off the impression that you cut corners, thus blending you in with a noisy crowd. Branding is so important since your prospective clients are judging you firstly as a business and personal brand upon your appearances, and those first impressions count, since there’s no second chance at a first impression in business.

5. You won’t have a brand that represents you well

It’s not just about “pretty pictures” and more about solving problems. 

A good designer will take the time to understand your business goals and objectives before beginning work on a project. There will be a clear brief to follow, and a process that involves mapping out the target avatar: who they are, what they do, what they are into, what scares them, what they watch, read and think – we’re not quite suggesting that you stalk your prospect, but you should really know them inside and out in order to understand what makes them tick.  

This way, you can ensure that the final product not only looks great, but also meets your business needs. For example, if you’re looking to increase the likelihood of acquiring a minimum private equity investment for the purchase of your next property within your building portfolio,, your designer can create visuals that highlight the features and benefits that will appeal to your target investor, raising your profile, highlighting the potential return on investment, showcasing your positive track record, and positioning you as an irresistible investment. 

Without these needs met, how could you really expect to attract, raise, and secure that finance?

6. You will look cheap

Cutting corners leads to you looking cheap and pointless. Lacking in depth and meaning means a lack of investment on your side in your own business, which meets a prospective client’s lack of will to invest in yours as a result. 

The devil is in the details—and when it comes to design, those details really matter! A trained eye will notice things like aligned margins, kerning issues, typography, composition, line thickness, and other small details that can make or break the impact of your visuals. These might seem like nitpicky issues, but trust us — they’re important! 

A specialist designer will catch these details and fix them before your materials go out into the world . 

7. You will likely need to rebrand shortly after anyway.

Buy cheap, buy twice. 

When it comes to design, you really do get what you pay for. Design is a complex process that requires both creative talent and technical skills. The designers on Fiverr and Canva may be able to produce results that are “ok,” but if you want your materials to truly shine, you need to invest in a professional. With a specialist designer, you’ll get custom solutions that are tailored to your specific needs and brand identity.

Linking back to our earlier point on constant revisions, Dieter Rams once said, “Good design is as little design as possible.” In other words, the best designs are often those that are simple and understated. But while simplicity is important, it’s not always what’s best for your business. Sometimes you need more than one design solution—for instance, if you’re developing both print and digital materials, or if you need bilingual designs. Fiverr and Canva can’t always provide the variety you need; a specialist designer can.

FINAL WORDS

When it comes to something as important as your business assets, you deserve the best. You wouldn’t trust just anyone with your finances, so why would you trust just anyone with your visuals? A specialist designer has the training, experience, and expertise necessary to produce high-quality results that will make your business look its best. 

When it comes down to it, the choice between using Fiverr/ Canva versus hiring a specialist designer is really no choice at all. If you want top-notch results that accurately reflect your brand identity, you need to invest in a professional. 

Instead, if you are wanting to hire a specialist designer for your next property branding and marketing project (as you should), consider choosing London’s No.1 property branding specialist, Property Branding. Check out our work to see what we can do for you!