The power of CGI in Property Development

Sell a property even before you build it

Having the ability to create high-quality CGI visuals of your property development is the secret to mitigating risk is extremely powerful. Are you a Property Developer using investor finance and would love to get cashflow before you even lay one brick? If yes, this post is for you!

CGI… Sounds familiar? Perhaps, you have heard of it in networking events, movies or video games. But do you know that you can also use it in your property marketing? It will allow you to mitigate all risks while also making money before you even build out a scheme. 

But how?

Before we tackle the power of CGI in property marketing, let us define it first.


CGI or Computer Generated Imagery as defined by Wikipedia “is the application of computer graphics to create or contribute to images in art, printed media, and computer animation

Now that we have defined what CGI is, it’s time for you to know how it will help you in property marketing.


Photography is an essential element in property marketing. Stunning photographs are perfectly staged with the photographer spending notable time creating the superbly shot. This also involves removing and moving furniture or other items, adding great lighting, outstanding composition, etc. 

This costs time, money and energy. Granted CGI still costs money, but the ROI is incredible.

A split screen image showing two living rooms. One is a photograph and one is CGI.


It takes months or even over a year before a property is fully developed. So the issue here is how can you showcase your property? The fact that CGI can be created even before the first brick is even laid provides a HUGE opportunity. 

Imagine, you can produce a professional brochure for investors or home buyers and sell the property even before the property is built?! 

Or you can advertise and let a property before it’s ready to show anyone around. This means you can have a cash flowing asset the minute the works have been finished. Now investors are bound to be impressed with that!


If you are a property developer, CGI is a great tool for you. CGI can help you exceed your customer’s expectations by showing them exactly what they are getting involved in. 

But it’s not just a CGI, you must invest in a high-quality CGI so that your brand or your property will not be devalued. 

A woman is wearing a VR headset while standing in a CGI living room


Aside from 3D imagery, you can use CGI in other services which will help your property marketing even better. 

  • Animation – within 30-90 seconds, an animation video can show your customers what your property can offer them. It is one of the greatest ways of introducing property and it can lock up their attention for longer.
  • Augmented Reality (AR) – it increases engagement and interaction with potential buyers by offering a pleasant experience. AR lets a  tour to a property through buyers’ smartphones or gadgets regardless of their location.
  • Virtual Reality (VR) – allows property investors to market the finished project before construction completion. It provides an unforgettable experience for potential home buyers. 360° tours allow CGI to be more alluring than ever before and can create an advantage over your competitors.

CGI is revolutionising and indeed one of the futuristic tools of technology that will help property marketing to become more powerful.


Want a piece of this? Are you working on a project that would benefit from having it computer generated? Perhaps you are needing an empty room to be staged by CGI so you can let it out before you have finished it? 

Let us know and we can help out! We don’t offer this service, but we are well connected and work with the best in the business.

In the meantime, check out some of our recent work that we’ve created for our clients!