THE POWER OF USING CGI
CGI… Sounds familiar? Perhaps, you have heard of it in movies, animation, video games, advertising, or television commercials. But do you know that you can also use it in property marketing, mitigate all risk and make money from it?
Yes, you read it right! But how? Before we tackle the power of CGI in property marketing, let us define it first.
WHAT IS CGI?
CGI or Computer Generated Imagery as defined by Wikipedia “is the application of computer graphics to create or contribute to images in art, printed media, and computer animation.”
Now that we have defined what CGI is, it’s time for you to know how it will help you in property marketing.
PHOTOS vs CGI
Photography is an essential element in property marketing. Stunning photographs are perfectly staged with the photographer spending notable time creating the superbly shot. This also involves removing and moving furniture or other items, adding great lighting, outstanding composition, etc.
This costs time, money and energy. Granted CGI still costs money, but the ROI is incredible.
A SUPERB MARKETING TOOL
It takes months or even over a year before a property is fully developed. So the issue here is how can you showcase your property? The fact that CGI can be created even before the first brick is even layed provides a HUGE opportunity.
Imagine, you can produce a professional brochure for investors or home buyers and sell the property even before the property is built?!
Or you can advertise and let a property before it’s ready to show anyone around. This means you can have a cash flowing asset the minut the works have been finished. Now investors are bound to be impressed with that!
If you are a property developer, CGI is a great tool for you. CGI can help you exceed your customer’s expectations by showing them exactly what they are getting involved in.
But it’s not just a CGI, you must invest in a high-quality CGI so that your brand or your property will not be devalued.
CGI IS VERSATILE
Aside from 3D imagery, you can use CGI in other services which will help your property marketing even better.
- Animation – within 30-90 seconds, an animation video can show your customers what your property can offer them. It is one of the greatest ways of introducing property and it can lock up their attention for longer.
- Augmented Reality (AR) – it increases engagement and interaction with potential buyers by offering a pleasant experience. AR lets a tour to a property through buyers’ smartphones or gadgets regardless of their location.
- Virtual Reality (VR) – allows property investors to market the finished project before construction completion. It provides an unforgettable experience for potential home buyers. 360° tours allow CGI to be more alluring than ever before and can create an advantage over your competitors.
CGI is revolutionising and indeed one of the futuristic tools of technology that will help property marketing to become more powerful.
WANT A PIECE OF THIS?
Are you working on a project that would benefit from having it computer-generated? Perhaps you are needing an empty room to be staged by CGI so you can let it out before you have finished it?
Let us know and we can help out! We don’t offer this service but we are well connected and work with the best in the business.
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